E-mail marketing these days has become a subtle practice. Marketers have to understand these subtleties and this will in turn help them in finding out creative ways to attract consumers. When it comes to email marketing these days a more personalized approach is in vogue as if you are personally mailing your consumer so that your ideas do not end up in trash be it your flyers or emails.
As a marketer you need to be adept at understanding your customers’ needs and readily solve their problems. In doing so you need to inject a good amount of thinking and creativity into your marketing approach and come up with smart ideas as shoving a flyer into someone’s hand hurrying down the street is no more a viable option. The mails must talk to the consumers and there has to be a serious shift in the marketing approach because with an average person getting over 120 emails per day, getting your emails noticed without using bold, capitalized, multi-colored text is not so easy.
In e-mail marketing attention drawing subject lines might help you to get noticed bringing you closer to the consumer. To generate the interest factor among your recipients you can always resort to bring the fun element in your subject headers but do not forget to provide correct information and of course, adding a name to your email subject. You should drive home your point in a concise manner. Never let the recipient feel like they are being marketed to. Try to provide value to your subscribers by giving genuine information and presenting your products and services in an interesting manner and it could be by sending an informative article which will keep them hooked.
An informative article can be followed by an interesting podcast. Coming up with weekly newsletter can be a good option as you are hand picking the best for your consumers and letting them avoid the irrelevant information. Segment your email campaigns to specific audiences can be a good idea and bring humor into your mails to personalize them. Use more and more statistics or customer quotes to bring authenticity and include a referral program. Good e-mail marketing leads to better branding, of becoming a brand that subscribers recognize immediately.