While it’s true that these concepts are all out there in the market, in my research I don’t find any consensus on what customer-centricity is, or isn’t. There’s no common implementation model. Some promote the CRM model and others the CEM model. Some say the answer is to create a “social business” and others believe companies should “compete on analytics.” And each can claim, at least in part, that they are “customer-centric.”
According to my research, customers are becomin ...
Think of why you go in certain stores, why you buy different types of clothes, or maybe even why you ate that cereal this morning. Hate to break it to you, but you were probably influenced by the brand. Sorry, I know you are in control, you are the only one who can make your own decisions, you aren’t swayed by advertising….but, subtly or overtly, brands influence your behavior.
And why do you choose certain companies over other companies, certain labels over other labels, certain cars ...
Just because we have great products and great services – doesn't mean, creating value. You know when I ask this question to many of my consulting or senior leadership clients – Largely – 9 out of 10 tell from productive perspective or service perspective or from solutions perspective and that has driven me to conclude that many companies are Product centric companies.
Our job is to help transform our organization from being product to customer centric – This is a transformation that d ...
Imagine a world where everyone is in sales.
Well, in actual fact, everyone is to some extent – not just the salesman at the car lot. Whether you're trying to sell your holiday ideas to your spouse, or you're pitching a new project to your boss, it's all selling, and, whatever your offer (product, idea, project or job), it's important to have a really strong value proposition.
A value proposition is a short statement that clearly communicates the benefits that your potential client gets b ...
Under pressure to keep cost down, customers may only look at the price and not listen to your sales speech! Help them understand - and believe in - the superior value of your offerings! ...
The Marketing transformation in any organization starts with 7 internal important actors: – People, Customers, Product offering, Public relations, Leadership, Operational improvement and Planning horizon.
Internal people needed to be viewed less as employees for life and more as right marketable talents with an innovative streak. Customers, a key pillar for the company, had to be properly segmented and penetrated. This required enhanced brand building and awareness. Product offer ...
