India is steadily making a mark on the global stage and is going great guns in entrepreneurial endeavors while giving a great competition to another Asian giant, China. Both India and China have been witnessing spectacular economic growth and the bulk of its credit goes to the entrepreneurial culture of both countries. There has been an ongoing debate about the steady growth of the two biggest developing nations of Asia - India and China and both have been displaying some outstanding GDP growth ...
Asian countries have displayed remarkable growth of late and leading to the emergence of Asia as one of the fastest growing continents offering great business opportunities, creating in its wake an array of successful entrepreneurs, according to the experts.
Young business people have managed to capture the attention of American financiers, who are taking notice of the improved business climate over Asia and are taking keen interest in local entrepreneurs. Fortunately for young people start ...
Organizations are divulging information and clarity to the customers like never before and inviting them to participatory product design. With the constantly changing customer displaying contradictory preferences when it comes to picking products companies are resorting to the innovative idea of involving prospective customers in co-creating the products or services instead of creating for them. In the process they are coming up with products and services that are compelling because they are per ...
Whether we like it or not, the performances of the employees are constantly being scrutinized and benchmarked against their peers. And, unlike studying for a qualification, the goalposts in the workplace keep moving. This might be because of new technology, customer demand, legislation or simply because there is a new chief executive with a completely new vision. All these changes invariably put pressure on the employees to raise their performance level. Their knowledge and skills are almost alw ...
Most of us view project managers as exceptional communicators with just the right people skills who can articulate at all levels. They are methodical and can mold themselves into any situation to optimize accomplishments.
Well, as marketers, we are quite similar to project managers ourselves. If we are really looking to market our brands successfully online then we ought to think like a project manager.
Let’s check out some of the traits that marketers need to adapt from project managers ...
“Putting customers before the strategy” has taken a new dimension in this age of customization. Brands everywhere are doubling down on the way they set up and market to customer life cycles and many marketers are pondering and looking backwards as they are planning to place the customer ahead of the creation of new experiences and initiatives.
The focus to put customers at the head of a marketing strategy is a good start, but what does it really mean for a brand to have a customer focus? ...
